Phew! What a weekend.
Launch48 is a fascinating concept. What would happen if you got together a room full of creative people, got them all to suggest ideas, picked six of the best and then spent 48 hours developing them into a viable business? And, of course, fuel the process with beer and coffee.
Head over to the Launch48 website to find out the answer...
Reincubate have supported launch48 from its inception. Aidan has been a mentor at both Launch48 weekends. Andrew lead the team for protected.cc, after his idea was chosen as one of the six finalists this weekend just gone by. And TechCrunch gave us a lovely write-up - thanks Mike!
I've just got back from mentoring at #launch48, and it was a load of fun. The four start-up teams -- ilikeucoz, decisionsdecisions, vouchacha and mycharitypie each demonstrated that a lot can be achieved over a forty-eight period. The teams researched their markets, built prototype products, branding, logos, a network of social network accounts (tumblr, twitter, blogs etc.) for marketing & PR, and rudimentary marketing plans.
There's work to be done for all four businesses in exploring and clarifying the core monetization strategy, but each business has at least a few ideas that it will be researching further.
I enjoyed providing a ideas on how some of the businesses could commercialise their ideas, and I think Shed Simove's decisionsdecisions have a particularly wild set of opportunities in being a Web 2.0 "hot or not".
In case any of the attendees were wondering, we can be followed on Twitter as #reincubate. Here's to the 20th March follow up!
