Why Reincubate?

Aidan Fitzpatrick
Posted by Aidan Fitzpatrick
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Aidan Fitzpatrick by Aidan Fitzpatrick

Reincubate helps companies and individuals build value with their own data in a transparent and ethical manner. The company enables its customers to access app data without the need to build or know about app or platform specifics.

In the same way that Twilio are the cogs for telephony and messaging, Reincubate acts as the cogs for app data, dealing with “app data hell” with transparent, ethical access to data that does not reduce end-user security. The data ownership remains with its original owners, with Reincubate’s technology providing the means to readily work with it.

Fundamentally, Reincubate’s technology enables access to these sources of data which are otherwise unavailable. For the few companies that already have access, the technology serves to substantially reduce uncertainty and reduce cost of ownership around this functionality. The benefits it provide differ between industries: for market research it enables companies to provide market data for online channels without lock-in from platform owners, for insurance it reduces risk, qualifies more potential customers, and opens product development opportunities, and for parental monitoring it reduces churn and grows LTV.

In a world where access to data is increasingly valuable and unequal, concentrating in the hands of a small number of large technology companies, Reincubate’s work serves to democratise access to that data. The company's mission is to provide data access and recovery for all app platforms, be they mobile, desktop, web, IoT or in-vehicle.

The company has two products with which it addresses this mission:

  • The Reincubate Cloud Data API (ricloud) powers companies in market search, insurance, CRM, e-Discovery and compliance, parental monitoring, forensics and LEA.
  • The iPhone Backup Extractor, which is used by consumers, small business, law enforcement and government to access and recover backup data. It has over 6m installs globally.

Reincubate's customers include the US Department of Justice, NASA, and police forces around the world. Case studies from some of these customers are published on the company’s site. It has been featured in publications including the New York Times, the Washington Post, the Guardian, and the Register.

The company has five guiding values: it just works, customer delight, passion for tech, continuous learning, and inspiring environments, and it was founded in 2008 by Aidan Fitzpatrick.

Innovation has been a key component of the company's success, and it claims a number of firsts.

  • 1st to support iOS data access (2008)
  • 1st to support encrypted iOS data access (2009)
  • 1st to support iCloud data access (2011)
  • 1st to support every subsequent complex iCloud update release (9, 9.1, 9.3, 10, 10.3)

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