about us

Our software is used by forensics labs and investigators around the world, and by police forces in the UK, US, and most EU countries.

About Reincubate

At Reincubate we build, buy & scale interesting internet technology. The company was founded in 2008 and has offices in London and Bucharest.

We have a range of popular desktop and web applications including the Keep Calm-o-matic, awdit, and the iPhone Backup Extractor. In any given month our applications are downloaded more than 120,000 times, and our sites receive more than 8,000,000 impressions.

The Keep Calm-o-matic is the biggest social poster creation tool in the UK -- like Twitter, for pictures. It is part of what Om Malik calls “the alive web”: an immersive experience with real-time interaction with other users on the site. We convert web to product, printing clothing or accessories on demand.

We have licensed our software to an impressive array of law enforcement, government and security organisations in the US and internationally, and to corporations as large as Microsoft, Apple and IBM.

You can follow Reincubate on Twitter and Facebook.

The company recently won a place in the Smarta 100 “most brilliant small businesses in the UK”, and you can read more about how the company started.

Notable customers

US federal law enforcement & forces


Department of Justice

Department of Defense Cyber Crime Center

LA District Attorney

US Marines

US Army

British government & security


GCHQ

the FSA

the Home Office

Nottinghamshire Police

Bedfordshire Police

International federal police & security


Brazilian Federal Police

Abu Dhabi Police GHQ

Rikspolisstyrelsen (Swedish National Police)

KNAB (Latvian anti-corruption)

New Zealand Department of Internal Affairs

Meet the team

Aidan Fitzpatrick

@afit
Aidan Fitzpatrick

Along the way, Aidan has founded, funded or been CTO at a number of ecommerce and technology businesses. He was previously the IT Director of Wiggle, and a member of the management team which sold the company to Bridgepoint, earning investors a 15x return. Prior to that, Aidan was CTO at Confetti (sold to Findel PLC), at Artspages (exited to Phonofile AS), and was European Development Manager at CNET (now CBS).

Aidan has an enduring passion for bringing web and software products to market, and has retained the engineering and operational skills he started his career with.

Andrew Dancy

@a_dancy
Andrew Dancy

After a number of years in web development for Granada and ITV Andrew moved into IT management, first as the IT Manager for Lovetts plc and more recently as IT & Operations Manager for Wiggle.

Andrew has also founded or worked with a number of startups over the years both as a result of involvement with the Launch48 startup programme and independently. Andrew brings knowledge and experience from his work in the legal, charitable, startup and e-commerce sectors working for all sizes of companies from one man bands to FTSE corporations.

Andy Coles

@andyctweets
Andy Coles

Andy has 15 years of Internet and IT experience from his first job as a web developer in the dot com boom, to building and running technical teams that survived well beyond it. With a broad range of skills and business understanding from his experience it was only a matter of time until he was asked to enter the world of marketing. Andy holds a BSc Hons degree in Business Information Systems from Anglia Ruskin University.

Mihai Neagu

Mihai Neagu

Mihai has a strong antivirus background, having worked in BitDefender's R&D team for many years, developing malware detection and removal techniques. Now he's working on data extraction and conversion, system scanning and other helpful tools.

Mihai brings technical expertise and solutions to current priorities and develops new applications based on his research work.

Alexandra Mălureanu

@amalureanu
Alexandra Malureanu

Alexandra has marketing and communications experience, holding a Masters degree in Communications and having started and run her own translation company. Alexandra brings fresh ideas and marketing strategies to the company, and uses her passion for branding to support a strong identity for our products.

Livia Stroie

@el_stro
Livia Stroie

Livia is an online communication specialist with over 3 years' experience in new media. She has a bachelor's degree in Communication and is dedicated to helping Reincubate's customers. Livia is also assisting Reincubate with development and marketing.

Ben Emery

Ben Emery

Ben has turned his back on his Physics Degree and is instead focused on mastering numerous modern technologies. A short period within a corporate environment was enough to convince him that Reincubate was an ideal fit and he now develops many of the products we produce.

David Higgins

David Higgins

David joined Reincubate having spent over 4 years as a PhD student in Plasma Physics. Software development has always been a passion for him, spending most of his time at university writing plasma fluid dynamics simulations; he now turns his enthusiasm toward developing many of Reincubate's applications.

Mateusz Kieblesz

Mateusz Kieblesz

Mateusz graduated from Warsaw University of Technology with a Computer Science and Telecommunication degree. He started his startup and engineering career during his studies. Among his many interests his main focus is software and web development.

Paul Lupascu

facebook/lupascufoto
Paul Lupascu

Paul assists Reincubate's customers with answers to their questions and issues. He has more than one year's experience in Customer Service and he is probably the first person the customer gets in touch with when they have a question about Reincubate's products.

Teodor Catalin

Teodor Catalin

Teo graduated with a degree in Journalism and joined us after a spell working in QA for Gameloft, where he worked alongside colleagues in France, Vietnam, Manila and Cluj. He has an interest in working around software support and development.

Ben Goodwin

@EdwinBongo
Ben Goodwin

Ben has over 3 years' experience in Ecommerce management and digital marketing. Ben brings knowledge and experience from the world of print, with particular focus on personalised product created online, making him a natural fit for developing and commercialising the Keep Calm-o-matic brand. Ben has a BSc in Accounting, Business Finance and Management from the University of York.

Andreas Pedersen

Andreas Pedersen

Andreas has a degree in Computer Science from the University of Copenhagen in Denmark. His speciality lies in the design of highly readable and maintainable code. For the past year he has been the primary maintainer of one of the largest Open Source projects, which is used every day by thousands of developers worldwide. In the past he has dedicated much of his spare time to working as a volunteer with multiple charities and NGO's, among them the Red Cross Youth. Andreas aims to contribute to Reincubate by ensuring that the current growth is sustainable in the long run.

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