launch48 debrief

I've just got back from mentoring at #launch48, and it was a load of fun. The four start-up teams -- ilikeucoz, decisionsdecisions, vouchacha and mycharitypie each demonstrated that a lot can be achieved over a forty-eight period. The teams researched their markets, built prototype products, branding, logos, a network of social network accounts (tumblr, twitter, blogs etc.) for marketing & PR, and rudimentary marketing plans.

There's work to be done for all four businesses in exploring and clarifying the core monetization strategy, but each business has at least a few ideas that it will be researching further.

I enjoyed providing a ideas on how some of the businesses could commercialise their ideas, and I think Shed Simove's decisionsdecisions have a particularly wild set of opportunities in being a Web 2.0 "hot or not".

In case any of the attendees were wondering, we can be followed on Twitter as #reincubate. Here's to the 20th March follow up!